PAX — CONTENT & CREATIVE DIRECTOR

Creative lead for global cannabis lifestyle tech brand, Pax. I drove content and creative strategy, ideation and execution across all platforms.

  • Cannabis and vapes often get a bad rap. Brands need to truly connect with the consumer to secure their trust. For Holiday 2019, PAX demonstrated that we ‘get’ the consumer by leaning into the simplicity and beauty of cannabis with copy that everyone could relate to. Our first-ever billboards, placed in Los Angeles, Portland, Seattle, San Francisco, and San Jose, saw sales at proximity locations skyrocket.

Cannabis and vapes often get a bad rap. Brands need to truly connect with the consumer to secure their trust. For Holiday 2019, PAX demonstrated that we ‘get’ the consumer by leaning into the simplicity and beauty of cannabis with copy that everyone could relate to. Our first-ever billboards, placed in Los Angeles, Portland, Seattle, San Francisco, and San Jose, saw sales at proximity locations skyrocket.

Digital, Print, and OOH including bus in the legendary San Francisco Pride Parade; a partnership with Jenny Lewis; and an event with panel facilitated by myself, featuring iconic SF Drag Queen, Juanita MORE!, the GLBT Historical Society, and co-author of Proposition 215, John Entwistle.