Award-winning Content & Creative Director.

Currently @Instagram.

Anni’s work is narrative and insights-driven, and designed holistically with the intent to positively impact culture.

She has 19 years of international experience across tech, advertising, retail, consumer electronics, and lifestyle industries.

She’s held roles at Meta, PAX, Clemenger BBDO Melbourne, TBWA\Sydney, M&C Saatchi Sydney, Vogue Australia, and Russh.

Currently at Instagram, she designs original multi-sided platform product experiences for advertisers, creators, and users.

Select work

Brand campaign for PAX
Executive Producer/Creative Director

Product launch campaign for PAX
Creative Director. Motion by FutureDeluxe.

Cannes-nominated Brand Campaign for David Jones
Copywriter

Russh
Features Writer & Production Editor