Anni Hall
is an award-winning Content & Creative Director. She’s currently @Instagram, and has previously held roles at Meta, PAX, Clemenger BBDO Melbourne, TBWA\Sydney, M&C Saatchi Sydney, Vogue Australia, and Russh.
Brand campaign for PAX: Executive Producer/Creative Director
Anni’s work is narrative and insights-driven, and designed holistically with the intent to positively impact culture. She has 19 years of international experience across tech, advertising, retail, consumer electronics, and lifestyle industries. In her current role at Instagram, she designs original multi-sided platform product experiences for advertisers, creators, and users.
Select work
Product launch campaign for PAX: Creative Director. Motion by FutureDeluxe.
Cannes-nominated Brand Campaign for David Jones: Copywriter
Russh: Features Writer & Production Editor


