GLOBAL AD AGENCIES — SENIOR CREATIVE & CONSULTANT

360° marketing campaigns and feature articles across a variety of global clients including: MasterCard, Virgin Mobile, Airbnb, Kartell Furniture, Optus Telecommunications, Lion Nathan Beverages, Vogue, Oyster, Russh, Merivale (Australia’s largest hospitality group), and Mercedes Benz.

M&C SAATCHI AUSTRALIA — SENIOR CREATIVE
Responsible for brand marketing campaigns and retail collateral for BWS, Australia’s largest liquor retailer. I led the direction of the holiday beverage delivery campaign, resulting in a 70% increase in online sales.

CLEMENGER BBDO MELBOURNE — CREATIVE CONSULTANT
Employed as an advertising specialist to uplift Customer Journey and communications for the agency’s biggest client and Australia’s top financial institution, NAB.

TBWA\SYDNEY — SENIOR COPYWRITER
2014 — Lead copywriter on David Jones, Australia’s largest retail account. Responsible

for conceptualizing and executing 360° brand marketing initiatives from OOH to in- store. I won many local awards and received a Cannes Lion nomination for ‘Brand Voice and Strategic Storytelling’.

2016 — Responsible for seasonal brand and product launch campaigns for AirBnb, MasterCard, Rexona, GSK pharmaceuticals, Virgin Mobile, Mars and Wrigley. I also managed and mentored junior copywriters.