Anni Hall is an award-winning Content & Creative Director based in San Francisco. She’s currently a Content Designer at Instagram.
Her work is narrative and insights-driven, and designed holistically with the intent to positively impact culture.
She has 18 years of international experience across tech, advertising, retail, consumer electronics, and lifestyle industries.
She’s held roles at Meta, Pax, Clemenger BBDO Melbourne, TBWA\Sydney, M&C Saatchi Sydney, Vogue Australia, and Russh.
Skills — Creative Direction: Holistic strategy for the customer and user experience; strategy and execution for brand marketing, product marketing, and in-product experiences; copy and design leadership; application of qualitative and quantitative research; defines and measures success; collaboration; process implementation.
Skills — Copywriting & Content Design/Strategy: Tone and voice creation, implementation, and optimization; copywriting, journalism, and editing; editorial oversight and development; content creation; social; SEO; B2B, B2C, B2B2; name architecture; auditing for focus and efficiency; internationalization.
Select work
Pax — Brand campaign
Executive Producer/Creative Director
Pax — Product launch campaign
Creative Director. Motion by FutureDeluxe.
Pax — Educational content series
Creative Director
David Jones — Brand campaign (Pride)
Senior Copywriter
David Jones — Product campaign (Youth)
Senior Copywriter
