Senior Copywriter

Lead

Skills: Content Strategy; Tone and Voice; Writing and Editing; Collaboration; Auditing for focus, efficiency and cost savings; Process Implementation; Internationalization; Design product experiences across Facebook and Instagram; Define and Measure Success; Name Architecture.

OOH

Cannabis and vapes often get a bad rap. Brands need to truly connect with the consumer to secure their trust. For Holiday 2019, PAX demonstrated that we ‘get’ the consumer by leaning into the simplicity and beauty of cannabis with copy that everyone could relate to. Our first-ever billboards, placed in Los Angeles, Portland, Seattle, San Francisco, and San Jose, saw sales at proximity locations skyrocket.

Objective:

Results:

Research to inform execution:

SF.png
LA.png
OR2.png
OR.png

Educational Emails

Objective: To introduce and promote my newly launched, award-winning educational video series.

Results: 85% click through rate for opened emails.

Research to inform execution:

PAXlabs_newsletterLayout(WinterSession1).png
PAXlabs_newsletterLayout(WinterSession2)V1.png
PAXlabs_newsletterLayout(WinterSession3)V1.png
PAXlabs_newsletterLayout(WinterSession4)V1.png

Conversion Emails

Objective:

Mother’s Day email: To highlight user benefits in order to sell a new colorway.

Gift with purchase email: Highlight value add in order to sell premium product during slower months.

Results:

Mother’s Day email: The highest engagement since the 2020 Holiday period (Nov-Jan).

Gift with purchase email: A top 5 revenue driving email of 2021 (outside of Holiday 2021).