digs velvet



I've been a writer for the past 11 years.


First as a rock music journalist, then I went into fashion, beauty and lifestyle, and now advertising. 

I'm a senior writer/creative at TBWA Sydney. Formerly the lead writer on the David Jones account, I now spend my days working on Mastercard, ANZ, Carousell and Oroton; Eleven PR clients; plus, am one of two copywriters on Lion (beer, spirits and wine) and other Integer Group clients such as Wrigley's and GSK.

My campaign featuring LGBTQI icon Carlotta was shortlisted for a 2016 Cannes Lion.

You should know I'm obsessed with velvet, boxing and yoga; I will never say no to a croissant or an espresso martini; and like Elaine Benes, I love to dance.


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Selected accolades


Australian Fashion Foundation Finalist, 2012

Star Beauty Award, 2012
Best Interview Finalist for my Russh interview with Belgian artist Inge Grognard

24th Australasian Catalogue Awards, 2015
Men's Apparel Book Winner

Cannes Lions, 2016
PR Lion finalist for Pride In Diversity

25th Australasian Catalogue Awards, 2016
Excellence in Craft Award for 'A Tailored Man' Book
Magalogue Award for AW16 Brand Book Two
Chain/Department Store Award for Christmas 2015 Book
Women's & Men's Apparel Award for AW16 Brand Book One
Furniture, Bedding & Manchester Award for SS15 Brand Book