Pride In Diversity
This is another David Jones campaign - but it deserves its own tab. We tackled the issue of diversity in the workplace and society through a film, windows, an instore event and visual merchandising during the Mardi Gras festival, and it earned us a Cannes Lion nomination.
We created a three-minute content film that told Carlotta's life story, shared her history with David Jones, and meaningfully discussed gay pride.
Carlotta shared her inspiring transgender story in the famous David Jones window displays.
Carlotta hosted an instore event that took over four floors of the flagship Sydney store.
We created dialogue around transgender rights. The sentiment on social and in the news sung the retailer's praises.
Art Direction by Sam Curcio and Creative Direction by Russ Tucker @ TBWA.