For over 12 months I was the lead writer and a senior creative on Australia's largest retail fashion account. My lines were sprawled across billboards and published in under 140 characters.
We created a suite of OOH images with different rhymes. And we got to shoot prawns flying through the air. Creative Direction by Toby Norris @ Maud.
Art Direction by Vissukamma Ratsaphong @ TBWA. Interviews and film by yours truly. Check out the micro-site here.