I've been a writer for the past 11 years.


First as a rock music journalist, then I went into fashion, beauty and lifestyle, and now advertising.

Previously, I was a senior copywriter/creative at TBWA Sydney. As the lead writer on the David Jones account, I concepted and worked across every medium: catalogues; TVC; OOH; radio; instore including visual merchandising, windows, hoarding, launches and events; internal comms; web content including trend videos; social; and I also guided the TOV for the current 'One Name: Endless Possibilities' brand positioning.

At TBWA I also gained considerable PR experience: my 'Pride In Diversity' campaign was shortlisted for a 2016 Cannes PR Lion; I worked with Eleven PR to launch Carousell into the Australian market; and won the Carnival account with FleishmanHillard PR.

I'm currently working freelance for advertising and creative agencies, and in my spare time devour films and art history.




Cannes Lions, 2016
PR Lion finalist for Pride In Diversity


25th Australasian Catalogue Awards, 2016
Excellence in Craft Award for 'A Tailored Man' Book
Magalogue Award for AW16 Brand Book Two
Chain/Department Store Award for Christmas 2015 Book
Women's & Men's Apparel Award for AW16 Brand Book One
Furniture, Bedding & Manchester Award for SS15 Brand Book


24th Australasian Catalogue Awards, 2015
Men's Apparel Book Winne


Australian Fashion Foundation Finalist, 2012

Star Beauty Award, 2012
Best Interview Finalist for Russh

Say hi

Also find me on social media: