I've had 15 years experience as a writer, editor and copywriter. With a background in art and fashion, fashion publications, plus having worked as a makeup artist - my eye is as sharp as my pencil.
Currently, I'm freelancing for advertising and creative agencies, and until recently was a senior copywriter/creative at TBWA Sydney. As the lead copywriter and a creative on the David Jones account, I concepted and worked across every medium: catalogues; TVC; OOH; radio; instore including visual merchandising, windows, hoarding, launches and events; internal comms; web content including trend videos; social; and I also guided the TOV for the current 'One Name: Endless Possibilities' brand positioning.
At TBWA I also gained considerable PR experience: my 'Pride In Diversity' campaign was shortlisted for a 2016 Cannes PR Lion; I worked with Eleven PR to launch Carousell into the Australian market; and won the Carnival account with FleishmanHillard PR.
Cannes Lions, 2016
PR Lion finalist - Brand Voice & Strategic Storytelling
25th Australasian Catalogue Awards, 2016
Excellence in Craft Award for 'A Tailored Man' Book
Magalogue Award for AW16 Brand Book Two
Chain/Department Store Award for Christmas 2015 Book
Women's & Men's Apparel Award for AW16 Brand Book One
Furniture, Bedding & Manchester Award for SS15 Brand Book
24th Australasian Catalogue Awards, 2015
Men's Apparel Book Winne
Australian Fashion Foundation Finalist, 2012
Star Beauty Award, 2012
Best Interview Finalist for Russh