When I was a freelance writer for six years I also worked as a hair and makeup artist signed with Names Agency.
Thanks to this work, I know beauty.
I consulted on the quality of the Hydrate range for this iconic beauty brand. I also named the products and wrote all supporting copy, including details and usage.
Leading Australian makeup artist Nadine Monley invited me to name and write copy for her top selling product, the Precision Make Up Sponge. Additionally, we designed the minimalist packaging together. I have also written press releases for the shop's other products, as well as for her appearances.
Easily the country's best hair stylist, Alan came to me to help him craft the names and the narratives around his collection of handmade hair accessories.