Alexa Chung shot by Josh Olins for Vogue UK, June 2011

This festival loving, long-legged hipster muse is as low maintenance as they come. A slick of liquid liner, a few minutes with the curling irons and the right products and she’s ready to go. Currently sporting a shoulder length bob, her simple, shaggy chic ‘do is suited to all lengths. I’ve been doing this look non-stop since I cut my hair and the best thing about it is that the hairstyle gets better as the days go on. Here’s how-to do Alexa’s twisty look…

1) Spray the new KMS FREESHAPE Hot Flex Spray on towel dried hair and roughly blow-dry. Both heat and humidity resistant, Hot Flex Spray has an elastic hold which allows the style to last until the next wash.

2) Using Remington’s Tribal Tongs, wrap irregular sized sections of hair around the conical barrel away from the face and hold in place until hair is warm. Continue with the rest of the hair without worrying about being too precise as imperfection is the key to Alexa’s look.

3) Once the hair has cooled, comb out the curls with fingers. Apply a small amount of Redken’s Tousle Whip 04 (a cream-wax for glossy, texturised hair) to the lengths of the hair focussing on separating and defining pieces.

4) Finally, to tame tiny flyaways at the roots, spray Moroccanoil’s strong-hold Luminous Hairspray onto your Mason Pearson Paddle Brush and gently comb the roots. Easy!

Make sure to take notes! There are some awesome tips in there!!

Part 1 with Clive Allwright

Part 2 with Ashleigh Crocker

Part 3 with Rob Sylva